Sounds True: Wisdom for the Inner Life

At age 22, Tami Simon started Sounds True with a dream, a tape recorder, and a $50,000 inheritance she received upon the death of her father. Though she had no business experience and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to “disseminate spiritual wisdom.” In the early days, Tami began by recording conferences and interviews with teachers like Ram Dass and Stephen Levine. She broadcasted portions of these recordings on a radio show that she hosted on Boulder County Public Radio, and then made the cassettes of the entire recordings available for purchase. She also began to connect with the Boulder music scene by offering cassette duplication service to local artists.